Movie theater owners in the US faced with falling attendance are considering asking federal authorities for permission to jam cell phone reception in an attempt to stop annoying conversations during films, according to the head of the industry's trade group.
I guess those Orange adds aren't doing the job there supposed to. Mind you they're damned funny. Anyway, back to the point, jamming is currently illegal and getting the government to lift the ban on jammers would be a major challenge - perhaps larger than getting people to stop using their phones in the first place.
But not more of a challenge than getting people back in to cinema's in any real numbers. As cinema attendance continues to decline (have you seen the latest wide screen TV's? - they're practically drive-in material) the industry is looking increasingly desperate.
Why not re-invent the cinema to become more of a multi-cutlural destination with arts, restaurants etc surrounding them rather than just the movie and stale popcorn experience we get today.
And what kind of precedent would the cinema industry create of it were to jam mobile users. Next up restaurants, pubs, bars, theatres, parks, football stadiums. In fact anywhere other than my living room. Which takes you full circle back to no longer needing a mobile phone and using fixed line instead. Hey, now there's a strategy for fixed line operators!
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