Cingular is about to roll out mobile TV across their 3G network currently in 16 cities.
Costing subscribers $20 a month the service will show clips from the likes of the high-octane Cartoon Network, Fox News, and General Electric owned NBC.
For an extra $5 a month you'll also be able to watch three to five minute clips of mobster jamboree The Sopranos along with other content from HBO.
So, for $25 per month you get a mish mash of TV from a rather limited number of networks. Given that this could almost get you a basic satellite service and not quite a cable package it feels a bit toppy.
As in Europe, that rolled mobile TV last year, until it becomes more cost effective expect minimal take-up. Wait another year or two and smart operators will figure out that you need to offer more for less. Then mobile TV stands a chance. Until then these announcements are really just interesting user tests.
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