SanDisk, the maker of flash memory cards generally used in digital cameras, has teamed up with EMI to launch a new music format that could eventually replace CD's and DVD's.
The new 'gruvi' music card is a finger-nail sized memory card pre-recorded with music and designed to play on mobile phones and hand-held computers. If the music cards take off, the company plans to launch movie cards next year.
Apparently, 12% of mobile handsets sold this year will have a card slot, going to 50% by 2010. The music cards can also be played on laptops and PC's that generally have a slot as standard. Both Panansonic and Sony have introduced TV's with card slots and BMW and Audi have integrated slots into their in-car entertainment systems.
Each gruvi card can hold about 6 albums, but the catch for early adopters could well be price, with a single mucsic card expected to retail at around $39.99. Saying that, I like the idea, particularly for movie cards.
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