Fri - Sony launches new models to compete with Apple

The battle for dominace in the portable music market increased as Sony followed on the heels of Apple to unveil new products to reinforce their position in the fast growing market.

The new Sony Walkmans, which range from a 20 gigabyte model using a hard disc drive to a 2gb model that uses a memory card, are meant to be easier to use than the models Sony launched in the spring.

Sony is fighting hard to compete better with the runaway success of Apple's ipods and will now even allow its designers to move away from purely Sony-developed technology.

Apple sure continues to shake up this market!