Thurs - Real wins content deal with Cingular

Cingular, the US's biggest wireless service will use RealNetwork's video streaming technology to deliver video to its subscribers mobile phones.

This is important to RealNetworks as they were lagging Microsoft in the battle for streaming media technology. Verizon uses Microsoft's media player for their V-Cast mobile video service which delivers news and entertainment video clips over 3G.

Last week, Real launched its Rhapsody Radio streaming music service on Sprint Nextels mobile network.

Real explained that as part of the agreement Cingular's customers would also be able to download videos and games. Games would come from its RealArcade catalogue on a subscription basis. This service will also be available for O2 customers in the UK.