Nokia today announced the launch of a new mobile email service to compete with RIM. They are targetting it at their smartphone class of higher end mobile telephones and will offer their basic software for free to corporate users. They will make money by selling the server software at a couple of thousand dollars a time and by selling a professional user package for those that want something more advanced than the free stuff.
This is an interesting announcement from Nokia and one that should be successful. It may not hurt RIM too much and could even grow the overall market for mobile email for both io them. The most likely losers will be the handful of private companies competing with RIM.
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