Monday, September 26, 2005

Mon - Sony Chief, Stringer elaborates on strategy

Over the weekend Howard Stringer has spent an inordinate amount of time expanding on his restructuring plans at Sony. I guess the negative comments from the analsysts has got to him.

He seems to be expanding on two key areas of his strategy. First of all, he's making it clear that he plans to continue with Noboyuki Idei's vision of integrating all of Sony's assets to deliver a new generation of tightly bound products, gluing together Sony hardware, software and content to unleash even more unique and innovative consumer gadgets. He cites Apple's ipod and itunes as an example to follow. Who wouldn't.

In this Stringer seems to acknowledge that his predecessor may have had the correct vision for Sony, he just lacked the necessary operational skills to carry it out. And it sure looks like you need a lot of those at Sony if Stringer's stories re corporate silo's, broken arteries and down right lack of corporate flexibility or basic teamwork are as standard at Sony as he expounds.

The second part of Stringer's strategy that he's elaborated further on is the reduction in headcount by 10,000. He tells us that if he'd had his way, he would have chopped a great deal more people. Proves that Stringer may be more diplomatic than we all thought, But, he seems to be hinting that he will get his way in the end should any unit or product line stumble.

So we all got to see a little more of the real Stringer. Now he needs to get on with the job at hand and forget about the analysts. They'll turn round if he turns Sony around. And I'm now getting dizzy so time to sign out!

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