As well as listening to music anywhere, music fans will now be able to watch their favorite music videos on the go.
MTV Networks and Warner Music Group outlined an ambitious plan to offer music videos to mobile phone users around the world. This comes as part of a push by media companies to capture income from mobile phone users now that its possible to watch high quality video while on the move.
Indeed Sprint yesterday announced the launch of Sprint Live TV - a bundle of 19 polular TV stations including Fox Sports and ABC News Now to be streamed to subscribers over its network.
MTV and Warner Music will charge for their mobile music videos, but have not yet decided a payment model. The first of the digital video broadcast networks launched in Japan and South Korea a couple of months ago and similar services are due to debut in the US and Europe over the next 12 months. In praperartion, handset manufacturers including Samsung and Nokia have announced new phones.
I don't think we should hold our breath on this announcement. Mobile video will take a long while to gain broadspread adoption and the early technology is still a little less than user friendly.
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