Friday, March 27, 2009

Time For A New Bank

It's time for a new bank. Everyone seems to think that the reason banks are so stuffed is because of rogue traders, megalomaniac managers, non existent regulation and good ol' greed. And they're right. But there's something else missing - competition.

What we need is a new bank. A start-up. How refreshing. One with an innovative brand. God forbid an aspirational brand. An online bank that uses the latest technology to benefit its customers, not trick them. A bank that takes deposits and helps us make and receive payments - instantly. A bank that offers a simple credit card with the lowest interest rates and no frills. A bank that gives better interest on savings and low cost loans with clear repayment terms and simple guarantees.

A bank that does online and mobile banking standing on its head and provides the best, most rapid service over the phone from a professionally run call centre. Its Website points us to the best independent mortgage brokers and insurance companies that they continuously vet and approve or not.

A bank with values - simple, fast, no-frills and customer obsessed - supported by the smartest technology available to keep service great and costs minimal. Now that sounds like my kind of a bank. How's yours?

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