What we need is a new bank. A start-up. How refreshing. One with an innovative brand. God forbid an aspirational brand. An online bank that uses the latest technology to benefit its customers, not trick them. A bank that takes deposits and helps us make and receive payments - instantly. A bank that offers a simple credit card with the lowest interest rates and no frills. A bank that gives better interest on savings and low cost loans with clear repayment terms and simple guarantees.
A bank that does online and mobile banking standing on its head and provides the best, most rapid service over the phone from a professionally run call centre. Its Website points us to the best independent mortgage brokers and insurance companies that they continuously vet and approve or not.
A bank with values - simple, fast, no-frills and customer obsessed - supported by the smartest technology available to keep service great and costs minimal. Now that sounds like my kind of a bank. How's yours?