In a twist of fate/knife, Google have announced that they will start a 3 month trial with over 50 daily US newspapers to prove that it is worth using their technology for print ads rather than going direct or through media buyers.And unless they are a few sniffs short of a cold, they should at least attract small and medium size businesses onto print in larger droves.
Google need this to work so that their advertising technology can offer a complete media solution, including online, print, TV and radio to AdWords customers. Where do I sign on?
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