Friday, September 29, 2006

Mobile ESPN bites the dust!

Mobile ESPN has bitten the dust!

The eponymous sports channel tried a bold attack at the MVNO market space with the launch of Mobile ESPN at the Superbowl last fall. Well, it didn't work.

The ESPN ads stated, "Sports lovers will enjoy our mobile cell phone which provides sports info 24/7".

I guess not!

Consumers didn't buy into it (as they have proved slow in all manners of mobile Internet services) and ESPN has instead decided to join every other content provider and sell their stuff to all/any mobile operator willing to pay up.

Will Disney Mobile be the next to bite the dust?

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