Chad Hurley, CEO of YouTube, and clearly the brother of Liz Hurley (is he??) has decided that having a celebrity sis (not) is clearly not enough so he has agreed to launch the first of a raft of branded "channels" (hey did he get the idea of "channels" from us here at businessuncut?) with Time Warner promoting Paris (ooh sexy babe) Hilton.
And they're charging Time Warner up the wazzoo.
So which channel should we next expect? Yep it'll be Hugh Grant's - presumably arranged by Liz.