Zhiing, a Web 2.0 mobile software company, is leading a clutch of ventures going after the mobile location-services space. Most of the other players look a little gimmicky. Not Zhiing. They have a simple, clear and useful app. Use Zhiing to send a message to folk you're waiting for at a meetup, bar, restaurant or park and with your message to 'get a move on' Zhiing embeds your location. Neat.
And best of all your location is only revealed as a one off with the message - so none of this permanent switching on of location services which allow friends and others to Internet stalk you. Finally.