So old media huddles as we speak in back rooms across the Western world plotting subscription models and micro-payments to pay each of us back for years of abusive zero cash content. Fuming about their run down print presses and desperate to hang onto their old ways, chubby cost bases and private jets.
Hulu is one of the first to come forth as the next white knight, announcing that they are about to charge their users a subscription to watch their coveted online movies. And while this old media murmuring continues I can't help feeling that for every online news site, video streamer or music player that charges subscriptions for their content another 5 will spring up offering it for free, making money through ads, promo's, merchandise, products and ancillary offerings.
And so old media will one day die. Even Sir Rupert of The Wall Street Journal.