iPadio Do Phlogging

Phlogging (phone or audio blogging) seems all the rage. Recently we reviewed a free service from Audio Boo. And here's another. It's called iPadio which is interesting branding. It rings with I paid. For radio?

And there is the big question - who pays? For Audio Boo it seems no one. iPadio are aptly named because companies do - consumers don't. After all someone's gotta pay right? Ipadio's USP for consumers is that you can apparently use any phone to phlogg - oh and of course its free - whereas Audio Boo is free but just for iPhone users right now - which is a growing and Web savvy audience.

iPadio believe that their phone-to-Web model has multiple business applications including customer service, field agents who need to report, Radio and disability services. But which is their killer app? Beats me. Maybe its too early to tell. Phlogging holds a great deal of promise and the early players are off - it will be interesting to see how Six Apart and Google's Blogger respond. They should be in the mix.