If, by now, you are totally confused - lets try and simplify. Bing attempts to change search engine into Internet assistant. Not just providing the most relevant links, but exposing the most relevant answers, which includes simple access to the information. Video thumbnails go live as you hover over. Shopping comparison is embedded and travel information comes alive. Try it - it goes fully live next Wednesday.
Friday, May 29, 2009
Bing v Wave - the Next Net Frontier
Microsoft and Google are pitching their futures on two new services that point towards the next Web frontier - convergence. Microsoft yesterday announced Bing as its latest answer to Google search. It is not a direct competitor to Google search, but a competitor in trying to redefine Web searching - not just a search engine but a 'decision engine'. A kind of Web 2.0 Wolfram Alpha.
Posted by Philip Letts, blur Group at 10:03 AM