Friday, December 12, 2008

Google Chrome Leaves da House

Google's Chrome left da beta house yesterday, which for a Google product is a record dash coming only 100 days after launch. Why so rapido? They say its because they had so many internal users smash around at it before launch that they could accelerate the process. Yeah, right.

I mean Picasa and Gmail took years to get out of beta and in Gmail's case with tens of millions of users its still idling in official pre-release. So what's the vig.

Chrome is probably the single most important product launch Google have made since search. Chrome should hook hundreds of millions of PC users, another few hundred million with wireless devices and finally entice corporate folk. Chrome's their single most leveraged path, with Google Apps running across, to attempt to chip away at the heart of Microsoft's dominance and aggression. Google know its a matter of little time before Microsoft (perhaps with Yahoo search in arm) chip away at their search advertising lead and there are God knows how many start-up's trying to re-invent search tech. Yaah.

So, its time to beat Microsoft back at their own game and Chrome with Google Apps is the pack. So look to see tons more action in the Chrome camp through 2009 - beyond just funky bookmark app improvements.

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