Wednesday, October 22, 2008

Blackberry Storm iPhone

Ever since Apple launched the iPhone, Blackberry have been working on the Storm - appropriately named as their iPhone killer. Specs are now out - pictures available and Vodafone/Verizon lined up with Apple-like exclusive deals to take it to market. The Storm's got the iPhone bells and whistles - full touch screen, media mania, almost real Internet and app store en route.

Will it work - will they roll back the Apple wave? Probably not. But they should hold their own as Apple dig in and grow the smartphone pie for everyone by taking it to mass market, fashion conscious, middle class consumers around the planet. Whether the iPhone can nudge into the corporate (Microsoft) market remains to be seen. Blackberry should still dominate this category.

But, the iPhone continues to be the Smartphone pin-up to own and the Storm looks unlikely to shake that. And if Apple change the smartphone game again next year as they did in '07 - then Blackberry will be chasing again. With the Horn?

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