So it looks like a few weeks of Internet Ad deal making has changed the advertising game.
DoubleClick, Right Media and aQuantive have turned Google, Yahoo and Microsoft into tomorrow's global ad agencies. Tough luck Omnicom, WPP and Interpublic.
But hey, if Southwest and Ryanair can destroy the airline industry in a decade or so, the big Internet guys can turn the advertising industry on its head - and destroy its cost base too?
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