WPP plc, one of the world's largest marketing and advertising groups has just announced that their recent sales growth has come thanks to technology improvements in direct, interactive and internet marketing.
They also stated that tradional advertising mediums seem to be declining - e.g. TV, newspapers and magazines.
So, interactive and internet marketing is on the up and up. And that is before mobile advertising and marketing has really taken off!
Well, it's gotta be good for Google et all!
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