Apple to launch the iTV in 2008!

Apple yet again rocked the tech industry by simultaneously and synchronously shaking up both the mobile space and our living rooms. All with just two products; the iPhone (unless of course Cisco have their way) and the Apple TV. How 'du jour' is that?

Enough to ensure that Apple's shares shot up while mobile handset makers throttled down. Microsoft's remained as flat as a pancake/Zune on its back.

And I was about to go and buy a video iPod - no longer. How many others will follow suit?

Apple's decision to call their new PC/Mac to TV set top box the Apple TV as opposed to the iTV presumably means that one day they will create an all in one intelligent TV with the Apple TV embedded.

The iTV. 2008? Probably...