Alltop's spin is to offer a virtual magazine rack and filing system so that we can quickly and easily scan blogs, choose the ones we like and set up a myAlltop dashboard of blogs and Websites we want to follow. Nice, if you have the time to wade through Alltop's thousands of magazines in the virtual rack. I think that they are onto something and yet missing something.
They are a good source for indexing, discovering and scanning blogs and content sites. What they seem to lack is a dashboard and filtering system. If they added reviews of top 10, top 50 sites per category by 'most visited' and 'most popular' that would be a start. Even most regularly updated would help. And imagine if they added to that a user review system for each blog. And how about an Alltop or Alltop-panel-of-experts list of the most interesting or valuable sites. Then they'd hook me. But maybe that's just me. Sometimes less can be more.